Gerd Antz was a master at creating pictographs. He created over 4,000 in his life time. His pictographs created a bridge between different languages and the illiterate to the literate.
They are simple and convey their point quickly. His idea combined with Otto Neurth’s encouragement and support, they created a new movement together with ISOTYPE.
With ISOTYPE, they were able to motivate the proliterate into emancipating from socialism in Vienna with their newly-found literacy and empowerment through Antz and Neurth’s pictographs. His work is now referred to as infographics in today’s world.