Tuesday, January 25, 2011

Gerd Antz and His Beginnings

Gerd Antz was a master at creating pictographs.  He created over 4,000 in his life time.  His pictographs created a bridge between different languages and the illiterate to the literate.  

They are simple and convey their point quickly.  His idea combined with Otto Neurth’s encouragement and support, they created a new movement together with ISOTYPE.  

With ISOTYPE, they were able to motivate the proliterate into emancipating from socialism in Vienna with their newly-found literacy and empowerment through Antz and Neurth’s pictographs.  His work is now referred to as infographics in today’s world.  

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